We’ve all heard the “why” of storytelling, it’s been discussed numerous times by my fellow PromoJournal Contributors, but rarely does someone share the “how”.
I was scrolling through TikTok the other day and among my endless feed of gardening, DIY, and cooking, a marketing creator I follow popped up. He shared, what I thought, a genius method of storytelling.
Nico (Brand Strategist) shared how you can take the structure of a movie (Pixar movies in this case) and use it to tell your story. Here's the basic structure of a Pixar movie and how it can work for selling / marketing.
Now that I know what the key structure points are, I can fill them in with what I'm trying to sell / market.
Once the structure is filled out, I can come up with a rough story to help advertise this marketing tool for Distributors.
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I can then take my very rough draft into ChatGPT and ask it to rewrite what I have. This results in a refined story that will entice the targeted audience (the customer we defined in the structure).
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The next time you’re tasked with creating a product or company story, try the Pixar method to help you structure your key points.