If you are looking for a marketing idea that will pay you dividends every single day, you cannot go wrong with branded merchandise and other advertising giveaways. When you hand out these goodies to your customers, you do more than thank them for your business - you also turn them into walking billboards, and that is an exceptional return on your investment.
The only way to make those branded giveaways better and more effective is to put a green twist on them. The desire for eco-friendly products has never been greater, so why not combine your desire for green cash with your customers' desire to go green?
There are some wonderful opportunities for eco-friendly branded giveaways, and you can use the items you buy as holiday gifts, enticements at the local corporate expo or just to say thank you to your best customers. Here are some great ideas for going green while making some green.
Hemp Clothing
Branded clothing is one of the best marketing tools in your arsenal, but you can up the green factor by choosing hemp polo shirts, caps and other items. Hemp is one of the most durable and longest lasting fabrics in the world, so you will not have to worry about that clothing ending up in the trash.
Even if the cost is a bit more up front, just think about how much extra value those longer lasting clothing items will provide. With this eco-friendly alternative your customers will be advertising your company for many years to come.
Reusable Shopping Bags
More and more shoppers are eschewing both plastic and paper, choosing instead the durability and environmental friendliness of reusable bags instead. Just think about how much advertising space there is on the typical cloth grocery bag and you will get an idea of why this is the perfect branded giveaway.
Despite their durability and their usefulness, reusable cloth shopping bags are inexpensive to make and buy, so you can buy them by the crateful and hand them out to your customers. Those customers will in turn advertise your business with every trip to the grocery store - not bad for a small up-front investment.
A Potted Herb Garden
If you are looking for something a bit more creative, a potted herb garden emblazoned with the company logo could be just the thing. This branded giveaway is a bit more expensive, but it still makes an excellent holiday gift for your most valued customers.
As more and more people choose to grow their own food, herb gardens are bound to become more popular, and that gives you a golden marketing opportunity. Your customers will be looking at your logo, and thinking fondly about your company, every time they cook dinner and harvest those deliciously fresh herbs.
The branded giveaway is a staple of effective marketing, but not all of those items are friendly to the environment. If you want to avoid the waste and still get the benefit, choosing eco-friendly branded giveaways is a great way to advertise your business and enhance your corporate reputation.